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William Hill - UK's biggest bookmakers

William Hill

Why is William Hill the most popular UK bookmaker?


Online bookmaker William Hill are one of the most famous High Street betting names from the UK, and they have expanded their brand expertly to dominate the online betting industry as well. They are Britainís largest bookmaker and their name is associated with a lot of sporting sponsorship, and is a name which instils a lot of confidence and trust in their brand.

As they still continue to press forward and grow, to provide new innovative betting services to their customers, they are set to remain a strong player in the industry and continue to attract new custom. William Hill have also started branching out across the Atlantic, buying sports books in the US in order to get a foothold there as well, and are doing the same in the valuable Australian market too.




Because of their experience from shops, they have translated their services and identity perfectly over to the internet. The William Hill website does do things a little differently, like having their main sports book markets at the top of the page instead of down the side, but everything in the site works very well as you would expect. The website has that William Hill feel about it, with their familiar blue and white theme, and navigation around the website really is no problem, as markets are quickly accessible.

An online bookmaker is only as good as its sports book and its prices. The William Hill sports book is a great, solid performer and odds within are very competitive in the industry. The weight which the bookie carries, allows them to offer that great value in their prices, and they are great exponents of enhanced prices too. The coverage from global sports is extensive, so whether you are looking for popular European sports like football, or North American Ice Hockey and Baseball, you will find them well covered at William Hill.

Why William Hill is regarded as one of the best bookmakers
  • Britain's largest bookmaker
  • Trusted and recognisable brand
  • Extensive sportsbook
  • Great prices on bet variety
  • Highly rated customer service

So there are good markets for variety, and when you start digging into those markets, then you can find a great selection of sub markets too. As for the betting slip for your bet management, William Hill really stand out with their options to build multiples and see your potential returns. That is because it is so clear to read, and this is a common trait which runs through their website. The presentation overall at William Hill is just excellent.

Overall, the William Hill website has an efficient feel about it, very no-nonsense but with gloss. You visit William Hill because you want to go there, get your money down quickly and efficiently. Keeping everything simple and straight forward really works for William Hill, because there is the feeling of a solid foundation underneath it all. Professionalism may be the best word for it, a traditional betting forum in a modern format.

There is William Hill TV which customers are free to enjoy, as well as excellent coverage on horse racing from around the world. There is the William Hill live in play feature as well on the site, which has been given a lot of attention to detail as well, and comes very highly rated. The navigation again is done very well for the live betting portal, and there are great wealth of sports from around the world being covered by the live action.

With strong features and money back special promotions, along with fantastic market prices, William Hill, in summary, are one of the top performers and that is expected from one of the biggest online bookmaking companies.

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